Abut Hot Pom
- A restaurant in Germany / Landshut that serves meals characterized by high food quality and this is the testimony or customers.
- It is characterized by being in a place free of its main competitor (Kentucky).
- The project targets:
Both genders are from the age of 16 to 26, which is the youth group related to social media and following trends and loves to portray their lifestyle on Instagram.
- Material income:
Low and middle income.
- Medium and long term goals:
Developing rood offerings as well as developing the place and developing services such as delivery and packaging and opening a website.
Basic problem
- Many who enter the store leave because of the first impression of the appearance or the design
- We were able to compete with KFC in terms of rood, quality and taste, but we could not do that in terms of visual identity
- We believe that it is difficult to radically change the logo, but we welcome the development of the logo and the creation of o visual identity, because it does not exist in the first place.
more information:
- Posters and pictures will be added in the restaurant, and it will be an equipped form in which the person or the dish will be depicted, and the name or account will be placed on it.
